Thursday, July 10, 2014

Teal Traina Suit - 1966

Here's another good example of a fashion trying to bridge the gap between classic clients and the newer Mod looks for the younger generation in 1966.  Venerable old New England department store Jordan Marsh placed this full page ad in Harper's Bazaar.  The dinner suit by Teal Traina is made from a fabulous brocade with a large scale pattern and has a shorter skirt length to appeal to the younger woman.  The choice of the dark tights, gloves and helmet hat are trying to appeal to the Teal Traina and Jordan Marsh client of the past.  What you end up with is a muddled mess.  For this to work, the model should be wearing silver sparkle hosiery, no hat, no gloves and big hair.  It's too bad, as that suit is GORGEOUS!!!!!  Suit sold for $250 in 1966 (about $1836 in today's dollar.)

Photo from a full page ad for Jordan Marsh appearing in Harper's Bazaar, 1966.  No credit given.

1 comments:

Mad Scientist said...

I was going to say that the outfit works well (though I do agree with you about the dark tights), as she looks all nice and rugged up, though on reflection, what, sitting here shivering in winter, I thought was snow, on reflection (and closer inspection) is actually sunlight. I still think the hat works with the suit though as it has that big stand up collar.

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